Recent Articles
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Background A rare autosomal dominant condition affects around 1 in 50,000 people globally, with an estimated 30,000 patients in the country. It causes unpredictable swelling…
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Objective A pharmaceutical company collaborated with a healthcare communication platform to gather feedback from doctors on two chronic disease products (diabetes and cardiovascular/renal). The aim…
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Background Between July and September 2024, a leading medical-tech company launched a focused three-month campaign aimed at urologists, nephrologists, and gynecologists. The initiative was designed…
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Background A medical aesthetics company launched an Instagram campaign to promote injectables and body-contouring treatments. The goal was to raise awareness, engage users, and achieve…
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Background A major vaccine campaign was designed to educate healthcare professionals (HCPs) about Herpes Zoster (Shingles) and the importance of prevention in adults over 50.…
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Objective The company wanted to gather quick insights from healthcare professionals (HCPs) on two therapeutic products. The aim was to understand doctors’ perceptions, usage patterns,…
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Background & Goal Low treatment adherence can compromise health outcomes. A six-month digital campaign was launched to equip healthcare professionals (HCPs) with practical tools and…
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Overview A vaccine manufacturer aimed to increase awareness and generate leads among Indian healthcare professionals (HCPs) for a preventive vaccine. Target specialties included physicians, dermatologists,…
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Overview A leading antihistamine product, widely prescribed for allergic rhinitis and urticaria, launched a digital awareness campaign aimed at strengthening visibility and recall among healthcare…
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Overview A leading multinational pharmaceutical organization, with a strong presence in multiple therapeutic areas, aimed to strengthen medical awareness and engagement among healthcare professionals in…
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Overview A healthcare-focused campaign was launched with the objective of enhancing product awareness and recall among healthcare professionals (HCPs) in East India. The initiative specifically…
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Overview A leading healthcare company initiated a multi-year outreach program designed to strengthen awareness and recall of its vaccine portfolio. The program focused on engaging…
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