Background
Acute stroke management, particularly the timely use of thrombolytic therapy, is a critical factor in reducing mortality and long-term disability in patients with ischemic stroke. Despite its proven clinical benefits, there remains a gap in awareness, timely decision-making, and adoption among healthcare professionals.
To address this, a targeted digital campaign was designed to educate and engage neurologists and critical care specialists across India, ensuring they are better equipped with the latest knowledge and best practices in stroke management.
Objective
The campaign was designed with the following key objectives:
- To enhance awareness and understanding of thrombolytic therapy in the management of acute ischemic stroke
- To improve brand recall and visibility among the target group of healthcare professionals
- To drive meaningful engagement through multiple digital touchpoints
- To encourage knowledge retention through repeated and structured content delivery
Strategy
A comprehensive omni-channel strategy was implemented to maximize reach and engagement:
- Educational infographics and weekly banners were developed to simplify complex medical information and make it easily digestible
- Content was distributed through a trusted medical learning platform, ensuring credibility and accessibility
- Multi-channel outreach was executed via email, SMS, and WhatsApp, enabling consistent and timely communication
- Targeted content delivery ensured that messaging was specifically tailored to neurologists and critical care specialists, increasing relevance and engagement
- Repetitive exposure through scheduled communication helped reinforce key concepts and improve recall
Results
| KPI | Performance |
|---|---|
| Reach | 11,792 healthcare professionals |
| Impressions | 186,495 |
| Clicks | 17,817 |
| Click-Through Rate (CTR) | 10% |
| WhatsApp Open Rate | 54% |
Conclusion
The campaign demonstrated a significant impact in improving awareness and understanding of acute stroke management and the role of thrombolytic therapy. The strong performance across key KPIs, including a 10% CTR and 54% open rate, reflects the effectiveness of a well-planned digital engagement strategy.
By leveraging multiple channels and delivering targeted, high-quality educational content, the initiative successfully supported healthcare professionals in enhancing their clinical knowledge and adopting best practices in stroke care.