Overview
A targeted digital education campaign was launched to improve awareness and clinical understanding of adult immunization among healthcare professionals managing chronic and high-risk patient groups.
The initiative focused on preventive healthcare education while generating meaningful HCP engagement and qualified leads.
Objectives
- Increase awareness about adult immunization protocols
- Improve HCP engagement through educational communication
- Generate verified leads for future scientific interactions
- Encourage preventive healthcare practices in routine care
Campaign Strategy
The campaign targeted General Physicians, Pulmonologists, and Diabetologists through a structured omnichannel approach.
Activities included:
- Baseline awareness survey
- Educational scientific content creation
- In-app promotions
- Website banners
- Email campaigns
- WhatsApp and SMS outreach
- Telecalling support
A dedicated landing page was used for lead capture, followed by tele-verification for lead validation.
Results
- Reach: ~182,000 HCPs
- Impressions: ~2.1 Million
- Clicks: ~148,500
- CTR: ~7%
- Verified Leads: 642
Additionally, 68% of participating HCPs acknowledged the importance of adult immunization in preventing complications among high-risk patients.
Key Insights
- Educational content performed better than promotional messaging
- Omnichannel communication improved visibility and recall
- Survey-driven insights enhanced engagement relevance
- Tele-verification ensured high-quality lead generation
Conclusion
The campaign successfully demonstrated the effectiveness of education-driven omnichannel outreach in improving HCP engagement and awareness around adult immunization.
The structured strategy, combined with verified lead generation and continuous optimization, created a scalable model for future preventive healthcare campaigns.
